Call Them Customers, Not Clients

Your business will become a valuable asset that you can sell if you create a business that can thrive without you. As John Warrilow outlines in Built to Sell, service-based agencies with clients are less valuable than product-based businesses with customers.

Change your language from “clients” to “customers” and “firm” to “business.” Anywhere, internally and externally, the words “clients” and “firm” appears, change it immediately.

For more, read *Built to Sell* by John Warrilow.

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